New Multifunctional Arena for Vienna

Location evaluation for a new arena in Vienna, in order to make Vienna the leading entertainment location in Europe.

In Vienna, a new multifunctional arena is to be built. The current Wiener Stadthalle no longer fully meets the technical requirements for large live productions. With the construction of a new state-of-the-art arena, the Austrian capital is to be further strengthened as a cultural, congress and tourism metropolis. The starting point of the project is the optimal choice of location. Urban Innovation Vienna was commissioned by Wien Holding to prepare a comprehensive analysis of the relevant locations in Vienna and to work out a location proposal.


In order to objectify the selection process, an interdisciplinary panel of experts was formed. The panel included consultants from various fields, such as project management, architecture, spatial or traffic planning, in order to ensure a broad basis for discussion and decision-making. The subject of the contract was to evaluate possible locations from the provided longlist of locations in order to rank them from most to least suitable.


The expert panel developed a method for the evaluation of locations in the period from November to December 2018. Of the ten potential locations Austria Center Vienna, Messe Wien, Donaukanalplatte, Neu Marx, Hauptbahnhof, Donaufeld, Seestadt Aspern, Dusika Stadion, Oberlaa and Rothneusiedl seven sites were unable to fulfil the defined minimum criteria and were therefore eliminated in the course of the first evaluation stage.


The locations Neu Marx, Donaufeld and Dusika Stadion were subjected to an in-depth and comprehensive utility analysis. After an assessment and weighting of the individual criteria, the location Neu Marx was ranked as the most suitable with the following advantages:


  • Neu Marx is an inner-city urban development area with approximately 45,000 m² of available space.
  • The area is owned by the City of Vienna and is rented by a municipal enterprise.
  • The location is well developed for traffic, located at Südosttangente, with subway, train, several bus and tram lines nearby. In terms of accessibility, improved framework conditions for even greater attractiveness may need to be created.
  • Resulting air and noise pollution is comparatively low. It is also possible, due to the size of the area, to situate the arena in a way that neighbours can be protected from possible additional burdens.
  • Measures for the realisation of the technical infrastructure will be made on a project-usual scale.
  • Social infrastructures can be expanded on adjacent areas.

The new Wien Holding Arena for around 20,000 people is to correspond with Vienna's importance as a Central European metropolis. The new arena intends to be among the most modern and largest arenas in Europe and to build new bridges to the culture, media or technology clusters already based in St. Marx. Together with Marx Halle and the T-Center the new arena will form a high-quality architectural ensemble.


You can download the brochure here (only in German).


Wien Holding


11/2018 - 01/2019


Fellner Wratzfeld & Partner

KPMG Austria GmbH

Rosinak & Partner Ziviltechniker GmbH

Soyka / Silber / Soyka

Technical University of Vienna - Institute of Spatial Planning

Vasko + Partner - Der Generalkonsulent